The use of green cleaning solutions will matter to most professional carpet cleaners when they make it matter in their marketing and advertising. I know of carpet cleaning companies that have grown to several million dollars in annual revenue within a few years of their inception emphasizing green concepts in cleaning and learning how to market it properly. I would argue that it was not the fact they were using green concepts that fueled their growth. It was that they found effective ways to make the fact matter that they were using green concepts to their potential customers and clients. In fact, other cleaners in their same towns who emphasized green have already disappeared. It is much like IICRC or other industry certifications, or belonging to industry trade associations, or just about any other expensive exercise a company undergoes to professionalize itself. It matters to the customer when you make it matter to the customer. It comes back to the ages old sales and marketing concept – answering the question of what is in it for them? Then, your company has to proceed to assuring them that your company is reputable and will stand behind its claims. Before you make the investment of time and money to add “green” or “eco” or “environment’ into your company name and cleaning procedures, put together a marketing plan where you can identify to your potential customers why that should matter to them.
CleanMaster has a complete line of products that are manufactured utilizing ingredients recognized as “green.” These include products that have earned our prestigious SafeClean designation, which was initiated back in 1991 long before Green became a buzzword. SafeClean™ is HydraMaster’s long time trusted designation for cleaning solutions formulated with the latest technology in environmentally preferable “green” technology. SafeClean designated formulations meet or exceed industry ingredient guidelines for green cleaning solutions. The SafeClean designation goes well beyond traditional definitions of what a green formula should be like. It takes into consideration utilizing sustainable and renewable ingredients, environmental and health impact footprints on the indoor and outdoor environment, and perhaps the most important consideration of all- removing and extracting the soil from the surface being cleaned.